Digital marketing for beginners!

Digital marketing has become one of the hottest topics of the year. It is the new buzzword that every second person in the marketing field has been talking about. But why has it become so popular suddenly? Why is the term “digital marketing” booming?

We all know how many of us use mobile phones and electronic gadgets every day. And we also know that the majority of the population is hooked with their phones and laptops.

In this era, where people of all generations, irrespective of their ages, are spending most of their time on phones and laptops, the digital world has become quite inevitable in our lives. And hence, digital marketing is the most effective way of marketing now. It helps businesses leverage their digital channels and connect with potential prospects at the right time.

It is quite evident that the times are changing and so are the trends. But do we understand what the term means and how it is impacting in businesses?

Here’s what all you need to know about Digital marketing.

Digital Marketing

According to Wikipedia, “Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other medium”.

To make it even simpler and easier, it is nothing but marketing using an electronic device or a gadget.

There are two facets of digital marketing and these are the main pillars of digital marketing.

Online Marketing

Search engine optimization (SEO)

Search engine marketing (SEM)

Social media marketing (SMM)

Content marketing

Marketing automation

Pay-per-click (PPC)

Affiliate marketing

Email marketing

Online PR

Offline Marketing

Electronic billboards

Print marketing

Event marketing

Guerilla marketing

Radio marketing

TV marketing

Phone marketing

To understand the difference between online and offline marketing, go through this online Vs offline

marketing infographic If you are into marketing or wish to establish your business, learning this new skill and getting yourself acquainted with the terms would be the best things you’d do for yourself. Practically working using the process is way more important. Hone this skill of digital marketing with hands-on experience while working on live projects.

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