OCTOBER 28, 2020

UI/UX Trends To Dominate in 2020

With over 1.74 billion websites and the varying preferences of the users, it becomes difficult to stand apart from the competitors. Recently, there's been a growing focus on thoughtful user interface and user experience that are easy and meaningful for the users. The digital environment of UI and UX is evolving rapidly and it has emerged to become a science all its own. Thus, it has become crucial for companies to stay relevant and up to date on the latest UI/UX trends.

3D Graphics

The integration of 3D graphics or design elements with the latest technologies like Artificial intelligence(AR) and Virtual Reality (VR) allows the designers to create realistic 3D designs. Integrating such 3D graphics in your mobile and web apps bring to life central objects on your website and apps. It can help lure users and keep them engaged.

Asymmetry and Broken Layouts

The asymmetrical trend is a major comeback in 2020. There is a steady rise in split-screen design which offers a lot of room for creativity. The asymmetrical UX and UI design make use of whitespace and bold color schemes to make it visually appealing and push the boundaries of imagination to help brands rise above the crowd with extraordinary experiences.

Compelling Storytelling

One of the most powerful tools to provide a good user experience includes storytelling. Storytelling is a powerful marketing tool that helps to make your brand more memorable among users. Just like animations, graphics, and other popular trends, storytelling help in drawing the user’s attention and makes them immediately fall for your brand.

Rule Breaking Typography

There is an increasing importance of typography and 2020 brings in new font types, sizes, prominence, and position. The current typography trend considers text as an art element and prioritizes size and quality over the number of words. Due to this UI/UX designers have already started using different font sizes, contrasting colors, and interspersed text.

Amazing Animations

Without any doubt, animations would continue to rise in popularity in 2020. While animations are the most expensive and hardest to create, it also serves as the most visually pleasing content. Creative and high-quality animations bring life to your product, add a human touch to the user experience, attract users, and improve engagement.

Voice User Interface

Voice chatbots and virtual assistants will become more prevalent in the upcoming years. Recent research proved that more than 50% of users use a Voice User Interface and more than 62% of users use voice-based virtual assistants through phone or computer. Thus, this has changed the way users search for information or avail of any other services.

Microinteractions

It is yet another method to enhance user experience. Microinteractions make the user’s interaction with the system much easier and smoother. By adding motion to buttons, tabs, and other UI elements, you can revive your site or app and induce a faster user response, without a huge investment. As micro- interactions enhance user engagement and provide feedback, it boosts the user experience.

Dark Mode

The dark mode is becoming one of the hottest UI/UX trends of 2020. This mode gets activated when the daylight turns off and the night turns on. Many applications also allow the visitors to set the transition time to move to the dark mode.

Empty Space

When you choose overcrowded designs, visitors find it difficult to concentrate on one thing. This is the reason why empty space has become an important element to get all the attention your main idea deserves. There are different degrees of empty space one can use depending on the objectives. But one thing is for sure. When you want the visitors to focus on your main idea, surrounding them with the empty space is a great idea.

Augmented Reality

Augmented Reality is gaining more popularity and is said to dominate the market in the coming years. According to Global Market Insights, the global market for AR is said to increase by up to 85% in the next four years. This has made leading tech companies invest a significant amount in AR development. They are working to renovate AR into products that are much more accessible. Apple has already started working on several AR products.

Final Thoughts

These are some of the hottest trends of the UI/UX designs that will dominate the market in 2020/2021. If you think your design is lagging behind, we can help you update it to the latest. Our expert UI/UX designer team will take the best from the above trends that will work for your business and will make your brand noticeable.

OCTOBER 28, 2020

Digital marketing for beginners!

Digital marketing has become one of the hottest topics of the year. It is the new buzzword that every second person in the marketing field has been talking about. But why has it become so popular suddenly? Why is the term “digital marketing” booming?

We all know how many of us use mobile phones and electronic gadgets every day. And we also know that the majority of the population are hooked with their phones and laptops.

In this era, where people of all generations, irrespective of their ages, are spending most of their time on phones and laptops, the digital world has become quite inevitable in our lives. And hence, digital marketing is the most effective way of marketing now. It helps businesses leverage their digital channels and connect with potential prospects at the right time.

It is quite evident that the times are changing and so are the trends. But do we understand what the term means and how it is impacting in businesses?

Here’s what all you need to know about Digital marketing.

Digital marketing

According to Wikipedia, “Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other medium”.

To make it even simpler and easier, it is nothing but marketing using an electronic device or a gadget.

There are two facets of digital marketing and these are the main pillars of digital marketing.

Online marketing

Offline marketing

To understand the difference between online and offline marketing, go through this online Vs offline

marketing infographic If you are into marketing or wish to establish your business, learning this new skill and getting yourself acquainted with the terms would be the best things you’d do for yourself. Practically working using the process is way more important. Hone this skill of digital marketing with hands-on experience while working on live projects.

OCTOBER 28, 2020

Top 5 Benefits of Outsourcing Software Development

Outsourcing software development has become the new normal. The endless demand for a well- functioning software product that supports a business, irrespective of its size or type, has led to the increasing demand for outsourcing. Software outsourcing is nothing but hiring a third-party software development company to do the software related work that otherwise would have been done in-house.

Cost-effective

By outsourcing software development, the company can reduce by up to 30% on operating costs. By hiring an offshore team, you can also prevent labor-related costs like hiring, training, insurance, etc. So, software outsourcing to developing nations can result in greater economies of scale and makes it cheaper for a firm than to carry it in-house.

Access To Huge Expertise And Experience

One primary reason why companies outsource is that they get instant access to global talent and skilled workforce who are experts in every technology and trends. You can be at peace when everything from development to deployment is taken care of by your outsourcing partner without any extra support or guidance.

Risk Sharing

Outsourcing your software development to a reputed company that has implemented various projects successfully may mitigate the risks of your software development project. Their high-level professionalism, battle-tested processes, better project monitoring tools, and predictability based on their experience can ensure that you can get a good output.

Focus On The Core Business

By outsourcing, a business can free up and allocate more resources to focus more on core business activities such as brand building and research and development. As for the technology part of the software development, it is better left to the outsourcing partner, who knows how to handle different business situations and help you through cutting-edge technology trends like AI, ML, and more.

Trusted Hassle-Free Partnership

Businesses with complex legacy systems and applications do not have time for the development and deployment of new software systems. By hiring an external trusted technology partner who already has the required know-how and talented IT professionals, you can add more value to your business.

Agility With Quality

An agile software development environment ensures great collaboration between the cross-functional IT teams which could lead to unrivaled speed, productivity, and efficiency. Hiring an agile offshore software development team also ensures that the final product is of high-quality and exceeds the expectations of the clients.

Flexibility

Scaling an in-house team requires more time and costs. Moreover, scaling down an in-house team can lead to layoffs, which could potentially have a greater impact on the company's reputation. Whereas, Outsourcing gives you the flexibility to quickly scale up or down your remote team to help your business stay agile and respond to the changing business requirements.

Fast Delivery

In a fast-paced digital world where being first in the market serves as a crucial factor for success, a software outsourcing company is a one-stop solution to gain control over the speed of your software development. By outsourcing an enterprise-grade software project to a reputed outsourcing firm you can accelerate the time-to-market and improve your competitiveness to stay ahead of your competitors.

New Perspectives

Outsourced software development teams have experience working on a wide range of projects. This makes them try new approaches and out-of-the-box thinking. They also stay up to date with all the latest technology and trends in the market. This can help them look at your project from a new perspective and bring in unique and unexpected solutions to your software development project and take your business to new heights.

Matching Your Needs

When you get into collaboration with an outsourcing partner, you can decide on the type of contract that suits your project or budget. Most of the outsourcing companies let you hire on a flexible engagement model. You can hire the team on a fixed price basis, or a time and material model. And being accustomed to doing outsourcing work, they know better how to adapt to your needs and complete your project quickly and efficiently.

There are a lot more benefits you can get by hiring a remote team for your software development. With so many advantages provided by software outsourcing, Why wait?. Now is the ideal time to take advantage of all the benefits of outsourcing your software. So get started with a group of proficient and dedicated experts. Digital Techworks specializes in software development. Let us know your requirement and we will put together the ideal team for your project.

Let’s Get in Touch

We’re interested in talking
about your business.